Sharp named his LCD TV "AQUOS" to symbolize the 21st century TV set, providing the performance and quality of the most suitable for the Earth - the beautiful planet of water we live in. It meets every possible needs of consumers, with a variety of models from 13-inch to 90-inch, and a wide range of product lines that other flat-screen TVs cannot do; it also gives new ways to enjoy TVs, such as the introduction of wireless models with batteries. Today’s AQUOS contains high specifications and high resolution models that can reproduce rich and vivid colors with the most realistic quality through digital broadcasting. [5]

Sharp, which aims to "develop demand-created goods", widely operates home appliances, civil and industrial electronic machines.